Privacy Policy

What Information A.C. Moore Arts & Crafts Collects From You

At A.C. Moore Arts & Crafts, we gather information in several ways to improve your experience with our arts and crafts content and recommendations. Understanding what we collect helps you make informed decisions about sharing data with us.

Information You Provide Directly

When you subscribe to our newsletter, fill out a contact form, or reach out to us with questions about canvas selections or yarn projects, you voluntarily share details like your name, email address, and any craft-related preferences or questions you include in your message. We receive this information because you chose to provide it.

Information We Collect Automatically

As you browse our collection of painting supplies, framing guides, or seasonal craft ideas, our site automatically gathers technical data about your visit. This includes your IP address, browser type, device information, pages you view (such as our acrylic paint recommendations or knitting needle guides), time spent on each section, and referral sources that brought you to our site. We use standard web technologies like cookies and similar tracking tools to collect this usage data.

Information From Third Parties

Because A.C. Moore Arts & Crafts participates in the Amazon Associates Program, we receive affiliate tracking data when you click our product links and make purchases on Amazon. This tracking tells us which craft supplies, frames, or yarn products generated interest but does not give us access to your Amazon account details or purchase history beyond aggregate performance metrics. We also use analytics services that provide demographic and interest data to help us understand the creative community visiting our site.

How A.C. Moore Arts & Crafts Uses Your Information

The information we collect serves specific purposes tied to improving our craft supply content, maintaining our site, and communicating with subscribers who want updates on new product recommendations or seasonal project ideas.

We use your data to respond to inquiries about framing services or paint selection, send newsletters featuring new arrivals in our yarn collection or holiday craft materials, improve our site navigation and content based on which sections—like canvas guides or knitting tutorials—receive the most engagement, analyze trends in craft supply interests, fulfill our legal and regulatory obligations, and detect fraudulent or harmful activity that might compromise our site’s security.

When you ask us about the best brushes for acrylic painting or which mat board suits your framing project, we use your contact information solely to provide that specific assistance. Newsletter subscriptions remain optional, and our analytics work happens in aggregate form focused on overall site performance rather than individual browsing habits.

Cookies and Tracking Technologies A.C. Moore Uses

A.C. Moore Arts & Crafts relies on cookies and similar technologies to remember your preferences, understand how visitors navigate our craft supply categories, and measure the effectiveness of our Amazon affiliate recommendations.

Essential Cookies

These cookies enable basic site functionality, such as remembering whether you dismissed a newsletter signup prompt or maintaining security during your session. Without these essential cookies, certain features of our site would not work properly.

Analytics Cookies

We use analytics cookies to track which arts and crafts categories draw the most interest, how long visitors spend reading our framing guides versus browsing yarn options, and which pages lead to the highest engagement with our affiliate product links. This data helps us decide where to invest effort in creating new content about painting techniques or seasonal decorating ideas.

Advertising and Affiliate Cookies

As an Amazon Associate, we use affiliate tracking cookies to measure which craft supply links you click and whether those clicks result in purchases on Amazon. These cookies also enable interest-based advertising that might show you relevant craft products elsewhere on the web based on your visit to our site.

Managing Your Cookie Preferences

Most browsers let you refuse cookies entirely or delete existing ones through your browser settings. Keep in mind that blocking all cookies may limit your ability to use certain features on our site, such as remembering your newsletter subscription status. You can typically find cookie management options under your browser’s privacy or security settings.

How A.C. Moore Shares Your Information With Others

We share your information only in limited circumstances necessary to operate our site, fulfill our Amazon affiliate role, and comply with legal requirements. A.C. Moore Arts & Crafts does not sell your personal data to third-party marketers or data brokers.

Service Providers

We work with trusted service providers who help us run our site infrastructure, deliver email newsletters about new craft supplies or seasonal projects, analyze site traffic patterns, and maintain security. These providers access your information only to perform their specific tasks on our behalf and are contractually required to protect your data.

Affiliate Partners

When you click an Amazon affiliate link from our canvas recommendations, yarn guides, or framing supply pages, Amazon receives basic referral data indicating that you arrived from our site. Amazon handles all transaction processing independently and does not share your purchase details with us beyond aggregate commission reporting.

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others. This includes cooperating with law enforcement investigations or responding to valid legal requests.

How A.C. Moore Protects Your Data

We implement industry-standard security measures to protect the personal information you share with us, including encryption for data transmission, secure storage practices, regular security assessments, and limited employee access to personal data on a need-to-know basis.

While we take reasonable precautions to safeguard your information, no online platform can guarantee absolute security. We encourage you to use strong passwords if you create any account-related access with us in the future and to contact us immediately if you suspect any unauthorized access to your data.

Your Privacy Rights Under Different Frameworks

Depending on where you live, you may have specific privacy rights under various state and international laws. A.C. Moore Arts & Crafts respects these rights and provides mechanisms to exercise them.

All Users

Regardless of your location, you can unsubscribe from our marketing emails at any time using the link in each newsletter, request access to the personal information we hold about you, ask us to correct inaccurate information, and contact us with questions about our privacy practices.

European Union Residents (GDPR)

If you live in the European Union, the General Data Protection Regulation gives you the right to access your personal data, correct inaccurate data, request deletion of your data under certain circumstances, restrict or object to certain processing activities, withdraw consent where processing is based on consent, receive your data in a portable format, and lodge a complaint with your local data protection authority.

Our lawful basis for processing your information typically falls under legitimate interests (improving our craft supply content and site functionality), consent (for newsletter subscriptions), or contractual necessity (responding to your inquiries about framing services or paint recommendations).

California Residents (CCPA/CPRA)

The California Consumer Privacy Act and California Privacy Rights Act grant California residents the right to know what personal information we collect, why we collect it, and who we share it with; request deletion of your personal information subject to certain exceptions; opt out of the sale or sharing of your personal information (note: A.C. Moore does not sell personal information as defined by CCPA); correct inaccurate personal information; and limit the use of sensitive personal information.

You also have the right not to receive discriminatory treatment for exercising your CCPA rights. To submit a request, contact us using the information provided at the end of this policy. We will verify your identity before processing your request and respond within the timeframes required by California law.

Virginia, Colorado, Connecticut, and Utah Residents (VCDPA, CPA, CTDPA, UCPA)

If you live in Virginia, Colorado, Connecticut, or Utah, you have rights similar to those under CCPA, including the ability to confirm whether we process your personal data, access your personal data, correct inaccuracies in your personal data, delete your personal data, obtain a copy of your personal data in a portable format where technically feasible, and opt out of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects.

These state laws also allow you to appeal our decision regarding your privacy rights request. We will provide instructions for the appeals process if we deny your initial request.

How to Exercise Your Rights

To exercise any of the privacy rights described above, send an email to our privacy team at the contact information listed in the final section of this policy. Include your name, the email address associated with any communications from us, and a clear description of which right you wish to exercise. We typically respond to verified requests within 30 to 45 days, though complex requests may take longer. We will notify you if we need additional time or information to process your request.

Privacy Protections for Children Visiting A.C. Moore

A.C. Moore Arts & Crafts is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. While we feature family-friendly craft projects and seasonal decorating ideas suitable for all ages, our site is designed for adult crafters, parents, and educators making purchasing decisions about art supplies, framing materials, and yarn.

If you are a parent or guardian and believe your child under 13 has provided us with personal information without your consent, please contact us immediately. We will delete such information from our records as quickly as possible. Our compliance with the Children’s Online Privacy Protection Act (COPPA) means we take special care to avoid collecting data from young children, even when families might browse our canvas guides or knitting tutorials together.

Third-Party Links on A.C. Moore’s Site

Our craft supply recommendations and framing guides include links to Amazon product pages and occasionally to manufacturer websites or other resources that provide additional context about painting techniques, yarn fiber content, or seasonal decorating trends. A.C. Moore Arts & Crafts is not responsible for the privacy practices or content of these external sites.

When you click a link to Amazon or another third party, that site’s own privacy policy governs how they collect and use your information. We encourage you to read the privacy policies of any external site you visit, especially before providing personal information or making purchases. Our privacy policy applies only to information collected directly through acmoorestore.com.

International Data Transfers From A.C. Moore

A.C. Moore Arts & Crafts operates primarily in the United States, and the information we collect is stored on servers located in the United States. If you access our site from outside the United States—whether browsing our acrylic paint guides from Canada or exploring our framing services from Europe—your information will be transferred to, stored in, and processed in the United States.

United States privacy laws may differ from those in your country of residence, potentially offering different levels of protection for your personal data. By using our site, you consent to the transfer of your information to the United States and its processing in accordance with this privacy policy. For European Union visitors, we rely on legitimate interests and your consent as legal bases for these transfers, and we implement appropriate safeguards to protect your data in compliance with GDPR requirements.

How Long A.C. Moore Keeps Your Information

We retain your personal information only as long as necessary to fulfill the purposes outlined in this privacy policy or as required by law. Specific retention periods depend on the type of information and how we use it.

Newsletter subscriber data remains in our email system until you unsubscribe, at which point we remove your email address from active marketing lists but may retain it in a suppression list to honor your unsubscribe request. Contact form inquiries about craft supplies or framing options are typically retained for one year to help us track common questions and improve our content. Analytics and site usage data is generally aggregated and retained for two years to identify long-term trends in visitor interests. Affiliate tracking data from Amazon is stored according to Amazon’s retention schedules and our own reporting needs, typically retained for tax and accounting purposes as required by law.

When we no longer need your information, we delete it securely or anonymize it so it can no longer identify you personally. If you request deletion of your data under applicable privacy laws, we will comply within the required timeframe unless we have a legal obligation to retain certain records.

Email Communications From A.C. Moore Arts & Crafts

When you subscribe to our newsletter, you receive periodic emails featuring new craft supply recommendations, seasonal project ideas, updates to our yarn collection, tips for choosing canvas and painting materials, and announcements about framing guides or holiday decorating inspiration.

Every marketing email includes a clear unsubscribe link at the bottom. Clicking that link removes you from our mailing list, and you will no longer receive promotional messages from us. Please note that even after unsubscribing from marketing emails, we may still send transactional messages if you contact us with a specific question about our site or if we need to communicate important policy changes.

We respect your inbox and typically send newsletters no more than twice per month, focusing on genuinely useful content for makers and crafters rather than daily promotional blasts. You control your subscription status at all times.

How A.C. Moore Handles Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites that you prefer not to be tracked across sites. Currently, there is no universal standard for how websites should respond to DNT signals, and A.C. Moore Arts & Crafts does not alter its data collection practices in response to DNT browser settings.

However, you can manage tracking through other methods described in this policy, such as adjusting your cookie preferences, using browser privacy modes, or opting out of interest-based advertising through industry opt-out tools. We honor opt-out requests made directly through our site or via email as described in the privacy rights section above.

Changes to A.C. Moore’s Privacy Policy

As our craft supply content grows, our affiliate relationships evolve, or privacy laws change, we may update this privacy policy to reflect new practices or legal requirements. When we make significant changes, we will post the updated policy on this page and update the “Last Updated” date at the top.

If changes materially affect how we collect, use, or share your personal information, we will provide additional notice by email to newsletter subscribers or through a prominent announcement on our site. Continuing to use acmoorestore.com after we post changes constitutes your acceptance of the updated privacy policy.

We encourage you to review this policy periodically, especially before sharing new personal information with us. Staying informed about our privacy practices helps you make confident decisions about your data when browsing our painting guides, framing resources, or yarn recommendations.

Contact A.C. Moore Arts & Crafts About Your Privacy

If you have questions about this privacy policy, want to exercise your privacy rights, or need assistance with data-related concerns, please reach out to us. We are committed to addressing your privacy questions promptly and transparently.

For privacy-specific requests, including access, correction, deletion, or opt-out requests under GDPR, CCPA, or other privacy frameworks, please clearly mark your message “Privacy Request” in the subject line. We will verify your identity and respond within the timeframes required by applicable law—typically 30 to 45 days depending on the complexity of your request.

Whether you are asking about how we use your newsletter subscription data, seeking to remove your information from our systems, or simply wanting to understand our tracking practices better as you browse our canvas and yarn collections, we are here to help. Your privacy matters to the entire A.C. Moore Arts & Crafts team.